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Tag Archives: value proposition
The best route to growth: build on current capabilities and expand in markets you are already close to
The best recipe for sustained, profitable growth involves a capabilities-driven approach – making the most of what a company already does well – rather than seeking to deliver whatever the outside world seems to need. This was the key premise of … Continue reading
Posted in strategic marketing
Tagged adjacencies, capabilities-driven, company growth, cycle of continuous renewal, distinctive capabilities, inorganic growth, leverage current markets, new market opportunities, opportunity evaluation, opportunity scanning, products, services, strengths, value proposition
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Owen Morris 'Stratminder' - strategic blog by strategic consultant / facilitator Mike Owen 