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Tag Archives: demand curve
The Curve gives fresh impetus to ‘freemium’ marketing. Use product tiers with uncapped, variable pricing to maximise revenue.
“The Curve” by Nicholas Lovell is a recent book (Penguin, 2013) that tries to provide fresh impetus behind the notion of the ‘freemium’ business model, together with the notion of ‘the long tail’ – two related ideas popularised by well-known … Continue reading
Posted in strategic marketing
Tagged Chris Anderson, conversion, demand curve, fans, Free, freeloaders, freemium business model, head of demand curve, internet, long tail, Lovell, marginal production cost, niche markets, product tiers, referral networks, relationship marketing, The Curve, The Long Tail, word of mouth
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Owen Morris 'Stratminder' - strategic blog by strategic consultant / facilitator Mike Owen 